How to Boost Your SEO Using Built-In Squarespace Website Tools

How to Boost Your SEO Using Built-In Squarespace Website Tools
A guide on how to use Squarespace's optimization tools to maximize your SEO, allowing you to boost your search engine visibility.

SEO, or “Search Engine Optimization,” is the art of making your website seem relevant and appealing to sites like Google, pushing you up in search results and garnering more of those sweet, sweet clicks.

Here’s a few tips to get you started.

A Note on Keywords

Most of SEO revolves around the proper and consistent use of keywords -- those phrases that Google will latch onto when it’s deciding whether or not to turn up your page when a user types in “pet flamingos.”

Ok, are we all on the same page? Great, let’s begin.

Many of your page’s SEO options are accessed through this menu

Step 1: Edit Your Site Data

First, let’s look at the overarching data Google looks at regarding your site.

It’s a huge boon to you if your site is secure and running on HTTPS. Squarespace, however, lets you choose whether or not to opt into that system, and while it defaults to “yes,” it’s best to double-check.

You’ll find your various choices in Settings > Security & SSL.

Additionally, you need to have a concise, keyword-rich description for your site that Google can peruse and display under your site name. Squarespace has descriptions in two places, and it’s best to update both.

The first, the site description, is in Settings > Basic Information.

The second, the search engine description, is in Settings > SEO.

The Page Settings menu. The Navigation Title is a much-reduced version of the Page Title.

Step 2: Edit Your Page Info

Next, we turn to your site’s individual page data.

As always, the name of the game here is keywords, and that includes the title, the page description, and the URL.

Squarespace allows you to specify separate Page and Navigation titles, the first of which will be parsed by search engines and appear title bar in a browser and the second of which only appears in your page’s navigation bar, and can be a slimmed-down version to stop all your keywords from clogging up your site’s design.

All these aspects of your page can be edited from the Page Settings window, which you access by clicking the gear that appears when you hover over a title in the Pages list.

Step 3: Optimize Your On Page Content

Finally, you should be incorporating keywords into the copy of the pages themselves. This is a self-evident principle concerning body paragraphs, but there are a couple areas of prime important that might not immediately occur to you: headings and images.

An example of an H2 heading and keyword-rich body copy.

Search engines will pay special attention to anything marked with the H1 or H2 tags on a page, so it’s vital you touch on your keywords in these contexts. To label text as H1 or H2, enter Squarespace’s text editor, highlight the text, and choose “Heading 1” or “Heading 2” from the style dropdown menu.

Using images

Images have a variety of facets that can serve as a home for a keyword mention, including the filename and caption, which can be controlled by clicking on the image and selecting “Edit.”

You should also, however, ensure that your images load as quickly as possible, as Google accounts for this when building a page’s ranking, as well. While looking at an image’s properties, click the “Edit” button beneath the thumbnail to open the image editor. Choose the “Resize” tool and type in a new, smaller resolution. The extent to which you can push this depends on the context of the image: if it’s a huge banner, you’ll want to keep it larger than a tiny margin illustration.

The Image Editor

Further Reading

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